How Dr. Alex Santiago Built Her Brand Through Authenticity

In my episode with Dr. Alex Santiago, she shared her journey of breaking away from the traditional healthcare system to build something better.

She runs Bright Health, a direct primary care practice in the Dallas-Fort Worth area. Instead of forcing patients through the headache of insurance, she offers a simple monthly fee that gives them direct access to care.

And let me tell you—this model is a game-changer.

Dr. Santiago didn’t start Bright Health to follow a trend. She did it because she saw a massive problem in the healthcare industry.

She saw patients frustrated with long wait times, surprise bills, and doctors who barely had time to listen.
She saw physicians burning out trying to keep up with the demands of insurance-driven healthcare.
She knew there had to be a better way—so she built it.

And THAT is the kind of authenticity that attracts loyal clients and raving fans.

Are you preparing for surgery and feeling overwhelmed by everything that comes with it? From understanding medical jargon to planning your recovery, the process can feel like an impossible maze to navigate. That’s why working with a patient advocate for surgery preparation can make all the difference.

Recently, on Heart of the Hustle, I interviewed Sara Lemert, founder of Platinum Patient Advocates. Sara is an expert in guiding patients through the healthcare system, ensuring they feel empowered and supported during surgery and recovery. In this blog, we’ll dive into how a patient advocate can help reduce stress, improve outcomes, and make the surgical process far more manageable for you and your loved ones.

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What is a Patient Advocate?

A patient advocate is your go-to guide for navigating the complexities of the healthcare system. Think of them as your translator, organizer, and biggest cheerleader. They ensure you receive the best care possible while eliminating confusion.

What Does a Patient Advocate Do?

• Clarifies Medical Terms: Doctors often speak in technical jargon, leaving patients unsure of their next steps. A patient advocate translates this information into clear, actionable language.

• Organizes Your Care: They handle logistics like scheduling appointments and ensuring follow-ups, so you can focus on healing.

• Supports You Emotionally: Surgery isn’t just physically challenging—it’s emotionally draining too. Advocates offer reassurance every step of the way.